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Custom Inflatable Horse Wows Minnesota Museum Visitors

custom inflatable Dala Horse in front of the American Swedish InstituteCustom Inflatable Replica Generates PR for Minneapolis Museum

Have you heard about Dala Horses? Named for Sweden's Dalarna province, these carved wooden figurines depict stout, brightly painted horses with colorful decorative trim. Originally designed as a children's toy, they've become a symbol of Sweden.

So, it's fitting that the Minneapolis-based American Swedish Institute should request an inflatable Dala Horse to highlight its ongoing exhibit, "extra/ordinary: the American Swedish Institute. At Play." 

 The Institute turned to St. Paul-based Split Rock Studios to create its art installation. And Split Rock, in turn, asked Landmark Creations to build the inflatable replica.

According to Split Rock Project Manager Niki Murray, "We were hoping for a showstopping piece that would closely resemble a real wooden Dala Horse."

Landmark delivered exactly that. The finished custom inflatable stands 22 feet high and 18.3 feet wide and weighs in at 134 pounds. Colored bright red – the classic Dala Horse hue – it's adorned with a traditional Scandinavian pattern.

The American Swedish Institute loved it. And so did the people at Split Rock Studios.

"The Dala Horse turned out beautifully," reports Murray. "It was a social media magnet and fit in with the rest of the exhibition perfectly."

Why did Split Rock choose Landmark Creations to craft the inflatable mascot? Says Murray, "Landmark is a trusted partner of ours. We wouldn't think of going anywhere else."


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What Others Say About Landmark Creations


“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked.  We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Thank you so much for getting the arch to us in time for our event!  The arch looked great and we couldn't of been happier with the look.  Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40