Distinctive Inflatable Arch Makes A Powerful Statement At Breast Cancer Walks

Inflatable Arch Accomplishes Two Goals: Clear Branding and High Visibility

There's a certain shade of pink that, when you see it, you instantly know its meaning. The American Cancer Society wants to be sure that every fundraising and awareness event is clearly recognized by making generous use of this and other branding elements.

That's just what they accomplished with an eye-catching pink and white starting line arch.

Designed to be the focal point for charity walks, the arch is where participants gather to kick off the event. It's also the goal all runners and walkers strive for. Because it's so eye-catching, it makes a great backdrop for event photos, ensuring its appearance in newspapers and other publications. Even better, it helps bring more awareness to a well-deserved cause.

Peggy Donaldson, Community Manager for Special Events, says the arch is a clear winner. "This arch was such a great addition to our events in Jackson and Memphis, Tennessee! It helped us create that one-of-a-kind visibility for all participants!"

Featured in Landmarketing Issue 53

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What Others Say About Landmark Creations

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes