Landmarketing Issue 06 - Spring 2003
Welcome to Issue 06 of Landmarketing - Inflatable Marketing Ideas You Can Use
Spring has sprung and that always makes everyone at Landmark Creations happy! Warmer weather naturally draws people outdoors and that means it’s the perfect time for outdoor inflatable advertising.
To get you in the mood, we’re featuring several articles in this issue of Landmarketing to help you be prepared for the flood of new customers you’ll receive when you promote with inflatables. Look for a handy chart that will help you select the best inflatable for your particular needs. You can also find helpful care and maintenance tips for your helium-filled inflatables.
There’s tons ‘o fun to be had, too! We have a great Easter game for you, direct from Dino our mascot, and (drum roll, please) a new photo contest where you can win big prizes just for sending in your pictures and inflatables success stories.
So let’s get on with it!
Inflatable Installer Spotlight – National Searchlight
The name “National Searchlight” seems rather self-explanatory. After all, they do - in fact - rent lights. However, they also install inflatables… a natural fit with their business since both lights and inflatables are practically guaranteed to draw a crowd. When you need to have an inflatable installed in Louisiana, Mississippi, Alabama, Arkansas, or virtually anywhere else in the Gulf Coast area, National Searchlight can answer the call.
Effectively Choosing the Inflatable That's Right for You
Making the decision to include inflatables in your marketing mix is definitely a step in the right direction. However, many people mistakenly believe that all inflatables are huge, fan-driven, balloons that must be used outdoors or in very large indoor arenas. This is simply not true. So, how do you choose the right one for your events?
Care and Maintenance of Helium Inflatables
When working with helium-filled inflatables, it’s important to keep several basic tips in mind. With proper care and maintenance, your helium inflatables will give you lots of use down the road.
“Discover Great Landmarks” Photo Contest
We want to feature you on our site! Have you had great success using your Landmark Creations inflatables? Have you exceeded your marketing or sales goals during a promotion? Have you come up with a creative new way to use inflatables? We want to know about it.
Wishing you success,
Sincerely,
Stephanie Meacham
VP of Operations
What Others Say About Landmark Creations
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School
“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”
"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"
- Amanda Frith, Dalton Agency
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company
The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.
- J. Werth, Ivar's Restaurant
"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."
- W.C.P., CRN International