Welcome to Issue 09 of Landmarketing - Inflatable Marketing Ideas You Can Use
Happy New Year and welcome back to another issue of Landmarketing. As marketers everywhere begin to kick in their plans for 2004, we’re standing by… our creative juices flowing… waiting for the opportunity to produce an inflatable that will truly change the way you market forever.
If you’re a loyal Landmark Creations customer, you already know the powerful impact inflatable advertising can have. Whether large cold-air inflatables that are used outdoors at shows & events or smaller sealed inflatables used for POP displays, they never fail to attract the attention and bring the foot traffic you need to succeed.
And Landmarketing never fails to deliver the information, insights and fun you need. In this issue of Landmarketing, you’ll find extremely helpful information on repairing a torn inflatable on-site. You’ll also see six more creative and effective uses for inflatables direct from our customers. I have some exceptional resources for you and… what’s bound to be the most exciting announcement we’ve ever made… the beginning of a new series: The Adventures of Our Mascot, Rex (AKA DinoMan)!
You’ve been working hard all year, so take a break and enjoy the first issue of Landmarketing for 2004.
Repairing Damaged Inflatables During An Event
Aside from your inflatable being stolen, having it damaged in some way during an event is just about the worst thing that can happen. However, there are several ways to quickly rectify the situation so the event can continue as planned.
Inflatable Case Studies:
Chicago Bears’ Inflatable Sports Tunnel
As you can see, player Brian Urlacher of the Chicago Bears is proud to show off the Landmark Creations’ inflatable tunnel that helps the Bears build team spirit and get the crowd rockin’ in the stands.
UNITE’s Inflatable Skunk Mascots
This inflatable raises quite a stink wherever it goes. UNITE uses its Landmark inflatable during protests to draw crowds and invite added media coverage. The camera always loves inflatables!
Rhino Lining’s Inflatable Rhino Mascot
What better way to show strength and durability than by placing a rhino on your truck? At auto dealer locations and trade shows, Rhino Lining’s inflatable rhino was a natural for reinforcing brand imaging and calling attention to the product it represents.
Over the last month or two, Landmark Creations has been popping up in the media quite a bit.
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Ballooning Magazine (Nov/Dec 2003) featured an article outlining the differences of hot air balloon promotion and cold air inflatables promotion. You’ll see Landmark featured on pages 14 and 15 as an “informative” resource for those hoping to cross over.
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Big Idea Magazine (Dec 2003) sang the praises of Landmark in an article focused on the effectiveness and creativity of inflatable advertising. This article did an excellent job of outlining the benefits of inflatables… as well as the quality, talent and skill that Landmark brings to any project.
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Pet Business Magazine (Nov 2003) highlighted Landmark in its “New Products” section stating, “Inflatables draw immediate attention to a store because they are impossible to ignore from the outside, and they catch customers’ eyes inside the store. Landmark Creations is the leading manufacturer of these effective marketing tools, creating custom-made inflatables [that] increase business and/or brand awareness.”
Adventures of the Landmarketer - Episode 1
“Holy Inflatables, Dinomo! ‘Billy the Goat’ is at it again!” As citizens all across the country plan their events with pride, a dark shadow lurks just around the corner. An evil villain seeks to disperse crowds and destroy fun wherever Landmarketers gather. Nothing vexes Billy like the success of a promotional event and when he rears his ugly horns, event coordinators everywhere shutter. The only hope for a successful event is left in the three-fingered hands of Captain Dinomo. In the first of the Landmarketer Adventures series, The Goat attempts to strike fear in the hearts of Landmarketers attending an outdoor event. He takes aim with his horrendous horns and… {CRASH}… {POW}!
Can the Captain get there in time? Will the Landmarketers be saved? Stay tuned to Landmarketing where we'll announce the premier episode this February!
Wishing You Success,
Stephanie Meacham
VP of Operations
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