Landmarketing Issue 15 - Summer 2005
Welcome to Issue 15 of Landmarketing - Inflatable Marketing Ideas You Can Use
As the dog days of summer set in, temperatures rise and we all start to slow down just a bit. Summer presents a challenge because most of us would rather be lounging by a pool than working.
The hot weather also presents several challenges to your inflatables. In the feature article, I'll tell you how to avoid damage to your balloon during the hotter months.
I also have some new case studies for you to help generate ideas for creative ways you can use your inflatables. And, last but certainly not least, Landmark has some groundbreaking news that you're sure to be excited about. Happy reading!
Summer brings its own set of challenges when it comes to inflatables. Heat isn't a problem for inflatables, but storms of various sorts can certainly do major damage. The most common threat to your inflatable during the summer months however, is wind!
Inflatable Case Studies:
Calgary International Children's Festival Whale
What fun! Kids at this festival loved listening to stories from inside the belly of a whale. Children could go sit, listen and learn. A creative and fun way to reach kids!
Under Armour Inflatable Archway
Traveling the world, the next stop for the Under Armour Arch is a marathon in Japan. Just as it did in the U.S., the arch continued drawing crowds and reinforcing product and brand awareness to an international audience.
Landmark Creations - In The News
Athletic Business Magazine - Landmark's inflatable sports tunnels were featured in the June 2005 issue of Athletic Business Magazine. The write-up also gave details of how schools and clubs can raise money for booster activities, teams or bands by selling advertising on the inflatables.
Wishing You Success,
Stephanie Meacham
VP of Operations
What Others Say About Landmark Creations
"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"
- Amanda Frith, Dalton Agency
"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."
- Michelle Froese, Missouri University
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
- Vaughan Cutillo, Montauk Brewing Company
"People love the inflatable! It's been a great photo op for History Center guests."
- Laura Geffre-Rick, Minnesota Historical Society
"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."
- J. Doyle, Scenery First
The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.
- J. Werth, Ivar's Restaurant