Landmarketing Issue 21 - Spring 2007
Welcome to Issue 21 of Landmarketing - Inflatable Marketing Ideas You Can Use
Wow! What a jam-packed issue we have today! Because of all your great feedback from the survey, we've made a couple of changes. The most significant is to give you even more case studies.
While most people said they read the newsletter from beginning to end (thanks!), case studies were obviously one of the favorite features. Do you have a Landmark Creations inflatable you want to highlight? Give us all the details and you might be included in a future edition of Landmarketing. We also need your input on a different matter of great importance - computer games. You'll find detail in the Fun Stuff section.
In this issue you’ll find five (count 'em… five!) case studies plus an insightful checklist to use when choosing an inflatables vendor. And… drum roll please… we'll announce the winner of the iPod Shuffle!
Creative Uses for Custom Inflatables:
Playing It Safe: A Checklist for Choosing An Inflatables Vendor
Let’s face it: Inflatables are an investment, not an impulse buy. That's why it only makes sense to purchase inflatables from long-standing companies who have proven track records with design quality, on-time delivery, customer service and more. But honestly, how would you know? If you contacted an inflatables company (or they contacted you), how could you determine with a fair amount of certainty that your project would turn out exactly the way you wanted? find out how to choose an inflatable vendor...
And the Winner Is…

First, thanks to all who took a few minutes to answer our survey about improving Landmarketing. We promised to give away an iPod Shuffle and we have made good on our word. Congratulations to Richard Barrett. Richard's response?
Very nice! I think that is the second thing I've won in my 61 years.
Maybe he's on a roll now. You'll know Richard when you see him because he'll be the one shuffling along bobbing his head with a spring in his step. Happy humming!
Sincerely,

Stephanie Meacham
VP of Operations
beverage industry marketing, Featured in Landmarketing Issue 21
What Others Say About Landmark Creations
“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”
- Ed Chaney, Ed Chaney Tire Center Inc.
"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."
- W. Forrestal, Apex Sports Authority
"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."
- Karen Klevesahl, SMET Construction
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- Lelia King, Charlotte Center City Partners
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."
- Greg Stone, Peach Tree Healthcare














