Inflatable Marketing Tents Increase Traffic & Engagement at Events

SKA Events Uses Custom Inflatables to Make Divas Happy

SKA Events (an event production company) needed a portable shelter to serve as a recognizable structure at the SHAPE Diva Dash 5K nationwide series of obstacle races. Their criteria included being large enough to house sponsor displays, prize giveaways and a lounge area.

SKA Events also wanted flexibility with the use of the shelter since each market for the Diva Dash was unique.

The answer? Custom inflatables! Marketing tents are fully customizable, can be constructed in any size and are easily brandable. At each of 10 locations across the country, women signed up for Diva Dash 5K races featuring fun, challenging and downright hilarious obstacles for ladies only. SKA Events made sure the custom marketing tent they commissioned could serve as a rallying point for race attendees.

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them," said April Lo, Producer with SKA Events. The tent served to increase foot traffic and interactions with sponsors at the races.

The tour is currently ongoing and crisscrossing its way around the U.S.

Featured in Landmarketing Issue 46

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What Others Say About Landmark Creations

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.