Unique Cold-Air Inflatable Makes Debut at Charlotte Parade

Hybrid Cold-Air Inflatable Is Unveiled at Charlotte Thanksgiving Day Parade

What do you get when you cross a cold-air inflatable balloon with a Segway? A Segwaloon! The concept and the name were created by Robert Krumbine, Executive Producer of the Charlotte Center City Partners, for the Novant Health Thanksgiving Day Parade.

Traditionally, cold-air inflatables stand still and people have to come to them if they want an up-close look. Thanks to special, patent-pending construction, however, cold-air inflatables have become more mobile.

By outfitting a manned Segway with an inflatable balloon “sleeve,” the driver can maneuver the scooter anywhere including up and down parade routes, throughout festivals and everywhere else a Segway can go.

“The idea was to creative a unique and more interactive version of the large balloons that many parades include. We have a fantastic group of Segway tour guides in Charlotte, so we designed and worked with Landmark to produce balloons that could actually fit over the Segways. The Segwaloons were able to engage with parade attendees in ways that no audience had seen before,” explained Lelia King, Chief Creative Officer.

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

You know, we just “get” stuff like this! If you have an ingenious idea you’d like help producing, give us a shout. We’re always up for a creative challenge.

Featured in Landmarketing Issue 49

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What Others Say About Landmark Creations

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- Greg Stone, Peach Tree Healthcare

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- Anika Hage, WatersMolitor

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

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- April Lo, SKA Events

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority