Landmark on Location: Targeted Tie-Ins for Trade Shows
"Adventure Time" Characters on a Rooftop Catch Eyes at Comic-Con
While trade shows are known for attracting gobs of traffic, there are techniques for increasing visitors to your specific booth. One way is an inflatable tie-in.
Cartoon Network took advantage of this strategy by placing one inflatable on the roof of a pizza restaurant (kid-magnet!) and a second in their Comic-Con booth for quick visual recognition. See how it was done.
Featured in Landmarketing Issue 49
-
“Chocolate” Inflatable Archway Gives Runners Something to Dream About -
Medieval Road Race with Castle-Style Inflatable Arch Finish Line -
Inflatable Tent Improves Visibility & Functionality of Snowboarder Camps -
Inflatable Arch Boosts Perception of Running Club -
Inflatable Mascot Drums Up Lots of Social Media Exposure -
Landmarketing Issue 49 - Spring 2014 -
Landmark on Location: Considerations for Outdoor Installs -
Landmark on Location: MIT Floating Display for 150th Anniversary Celebration -
Cold-Air Inflatable Product Replica Draws Crowds at Events -
Inflatable Cash Booth Makes Credit Union More Visible at Events -
Inflatable Mascot Creates a Big Buzz for Food Truck -
Unique Cold-Air Inflatable Makes Debut at Charlotte Parade
View More "Landmark on Location" Articles
What Others Say About Landmark Creations
“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”
- B. Gerety, Veryfine Products, Inc.
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
- Laura Repreza, KTLM Telemundo 40
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
- Vaughan Cutillo, Montauk Brewing Company
"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."
- M. Kettler, Cabela's













