Landmark on Location: Targeted Tie-Ins for Trade Shows

"Adventure Time" Characters on a Rooftop Catch Eyes at Comic-Con

While trade shows are known for attracting gobs of traffic, there are techniques for increasing visitors to your specific booth. One way is an inflatable tie-in.

Cartoon Network took advantage of this strategy by placing one inflatable on the roof of a pizza restaurant (kid-magnet!) and a second in their Comic-Con booth for quick visual recognition. See how it was done.

Featured in Landmarketing Issue 49

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What Others Say About Landmark Creations

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events