Cabela's Celebrates Pheasant Season with an Inflatable Wildlife Replica

Cabela's Inflatable Wildlife Replica Tops Santa for Bringing in Sales

It happens every October. Hunters converge on Mitchell, South Dakota for an event one local retailer says is bigger than Black Friday: the opening of pheasant season.

For Cabela's, one of the world's most well-known outdoor recreation brands, the Pheasant Classic equates to a tan and blaze Christmas.

Positioned just outside their store on Interstate 90, the giant inflatable replica overlooks passersby as they zip to and fro. This 40-foot-tall, lifelike bird shows all its vibrant colors and captures attention, due to its size and visual interest.

This tradition brings friends and family members back to the area year after year. Cabela's hopes to grab its share of the revenue pumped into the local economy during the event.

"We used this inflatable [wildlife replica] to raise awareness of the pheasant opener Pheasant Classic event," explains Retail Marketing Events Manager, Matthew Kettler. "It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

We knew it would be a hit. Giant inflatable replicas are a natural fit with retail promotions (and mobile marketing, and stage productions, and …).

Featured in Landmarketing Issue 40

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What Others Say About Landmark Creations

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's