Custom Inflatable Mascot Draws Traffic to Mattress Store

Custom Inflatable Panda Stops Shoppers in Their Tracks

How do you catch the attention of busy shoppers in a bustling outdoor mall? With a giant panda!

Joshua Rigsby owns the ESC Mattress Center in Everett, Washington. The store's logo – a drowsy panda – is a big favorite with customers. So, Rigsby decided to replicate the panda as a giant inflatable mascot for display on the store's rooftop.

After considering several firms, Rigsby turned to Landmark Creations. And, with his guidance, Landmark's crack team built a realistic inflatable replica of ESC's plump panda, complete with star-studded nightcap.

Today the inflatable panda perches high atop the store. And, at 14 feet high by 15 feet wide, he certainly makes an impact. For added effect, he holds up a big sign emblazoned with the words, "SLEEP LIKE THE EXPERTS DO."

Why did Rigsby choose Landmark Creations to craft the inflatable replica? He says Landmark's workmanship "seemed like the best quality for the price."

Durability was key. Washington State weather can be harsh. According to Rigsby, the other companies' inflatables "seemed very cheap, like they wouldn't stand up to our winters." But Landmark's inflatables were obviously built to weather any storm. And that's what sealed the deal.

Featured in Landmarketing Issue 63

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What Others Say About Landmark Creations

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center