Custom Inflatable Replica Raises Awareness of Cancer Prevention

Giant Inflatable Colon Spreads the Word About Colorectal Screenings

Sometimes it's not enough to tell people about the importance of early screenings for colorectal cancer. You have to show them, too.

Just ask Mercedes Ringgold.

Ringgold is CEO of United Cancer Support Foundation (UCSF) a nonprofit dedicated "to the prevention and eradication of all cancers," including colorectal cancer.

Ringgold wanted a dramatic visual aid, a "show-and-tell tool" to convey the message that "early detection saves lives." So, she commissioned Landmark Creations to craft "Nolan the Rollin' Colon," a giant inflatable tunnel shaped like a human colon.

Landmark rose to the challenge. The finished custom inflatable – 10 feet tall and 12 feet wide – exactly resembles part of a large intestine, complete with spidery blood vessels. Realistic-looking polyps (precursors to cancer) dot the inflatable colon's inside walls.

So far, Nolan has appeared at corporate events, event marketing tours, fairs, and festivals. Attendees stroll through the inflatable replica to see for themselves what can happen inside human "insides" when polyps start to pop up.

According to Ringgold, Nolan has made an impact. "We definitely improved foot traffic, marketing for our non-profit increased, and the community is taking advantage of the wonderful FREE programs we offer."

Why did Ringgold choose Landmark? "We had heard that they are top-of-the-line professionals from other organizations," she says.

Featured in Landmarketing Issue 63

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What Others Say About Landmark Creations

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises