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Inflatable Replica Highlights Importance of Cancer Screenings

Highland District Hospital ColonInflatable replica arch promotes colon cancer screenings

Highland District Hospital faced a daunting challenge: How could they convince more people to make appointments for colonoscopies?

Their answer was highly inventive. They commissioned Landmark Creations to build a giant inflatable colon.

Located in Hillsboro, Ohio, Highland holds an annual health fair for its mainly rural community. 

 And, at its most recent fair – April 14, 2018 – it unveiled the inflatable replica: a huge pinkish-orange arch that looks exactly like a large intestine, complete with faux blood vessels and polyps (small growths that can lead to cancer). 

According to Highland Hospital Foundation Director Cathy Jones, the inflatable arch was set up right at the fair's registration area. That meant participants had to walk through it in order to enter the fair. 

Some 800 visitors passed under the arch in the course of three hours... and most were impressed (as well as amused) by the dramatic display. Two physicians were on hand to answer visitors' questions. And, says Jones, it all went off beautifully, as participants gained greater awareness of the importance of preventive screenings.

Why did Jones choose Landmark to construct the realistic inflatable replica? She reports that she'd received a recommendation from the staff at Upper Valley Hospital. Which just goes to show that top-quality work will always get great word-of-mouth! 

 

Featured in Landmarketing Issue 61

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What Others Say About Landmark Creations

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked.  We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.