Giant Inflatable Mascot Bull Beefs Up Rotary Club Fundraising

Giant Inflatable Mascot "Steers" Visitors to Annual Fundraiser

Every spring, the Rotary Club of Fairhope, Alabama, hosts its annual Steak Cook-Off, a popular outdoor event featuring juicy, sizzling ribeyes; steak-grilling competitions; foot-stompin' live entertainment; dancing in the streets... and a whole lot of good family fun.

As the Rotary Club's major fundraiser, the Cook-Off serves a vital purpose, crucial to the entire community. That's why the nonprofit organization constantly seeks new ways to build greater promotional "buzz" before the Cook-Off's mid-May date.

To that end, Rotary Club President Elect Dr. Andy Tubertini turned to Landmark Creations. At Dr. Tubertini's request, Landmark created a giant inflatable mascot – a colorful 60-lb. bull, standing 6 feet high, 4.2 feet wide, and 11.3 feet long.

Dubbed Big Ben in memory of a charter Rotary Club member, the inflatable bull has already created a stir. This past December he rode the Rotary Club float during the Fairhope Christmas parade. Plus, he made a special appearance at the Club's annual pancake breakfast.

According to Dr. Tubertini, Big Ben will also play a key part in a social media raffle. "Take your picture with the bull," Dr. Tubertini explains, "tag a friend and share to be entered to win free tickets to the [Cook-Off.]"

So far the beefy inflatable has been a big hit with the public, sparking excitement wherever he goes and garnering positive press coverage.

Why did the Rotary Club choose Landmark to build its inflatable mascot? For three reasons, per Dr. Tubertini: Landmark is an American company; its other inflatables are premium quality; and its pricing is "a great deal."

Featured in Landmarketing Issue 61

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What Others Say About Landmark Creations

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex