Custom Inflatable Bottle Makes a Splash at the Super Bowl

Custom Inflatable Replica Boosts Awareness, Engagement, and Sales For GameDay Vodka

When the folks at GameDay Vodka launched their latest bottle design, they faced a unique challenge.

GameDay targets the sports fan market, so they usually sell their super-smooth vodka in 750ml bottles adorned with classic team colors. But this brand-new bottle marked a dramatic departure. It was matte black, sleek and sophisticated, with an upscale, elegant vibe.

The company planned to debut their new bottle at Super Bowl LV, where GameDay Vodka would serve as the exclusive pour of the Tampa Bay Host Committee. But they needed an eye-popping way to grab interest and attention – a "disruptive and buzz-worthy piece," according to Giuliana Rossi, Director of Marketing Strategy.

So, they turned to Landmark Creations.

With Rossi's guidance, Landmark created a custom inflatable replica, perfectly capturing the black bottle's classy look. Realistic in every detail, the giant inflatable bottle measures a full six feet wide and a whopping 20 feet tall.

According to Rossi, the inflatable replica caused a considerable stir at the Big Game 2021. It "improved foot traffic," she says, along with "social media engagement, new business opportunities, brand awareness, press coverage," and more.

Since then, the custom inflatable has made an impact at other events. And, apparently, it has helped increase sales as well. "To our surprise," reports Rossi, "the matte black bottle has outsold all other team-color-specific bottles!"

Featured in Landmarketing Issue 63

View More "Beverage Industry Marketing Inflatables" Articles

Custom Inflatable Distillery Makes a Spirited Impact

Inflatable Replica Bottle Raises Visibility for New Craft Vodka

Golf Ball Inflatable Sphere Drives Foot Traffic at Legendary Celebrity Tournament

Giant Inflatable Tent Becomes Focal Point of Festival

What Others Say About Landmark Creations

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

- Sean Conway, Arch and Loop

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club