Golf Ball Inflatable Sphere Drives Foot Traffic at Legendary Celebrity Tournament

Giant Golf Ball Inflatable Promotes Brand & Responsible Drinking

"Celebrate responsibly." That's the message promoted by Korbel, the legendary California winemakers. For three years now, they've been bringing this powerful message to the American Century Celebrity Championship at Lake Tahoe.

The medium for the message? A giant inflatable golf ball, designed and built by Landmark Creations.

Towering 20 feet high, with a five-foot diameter, the huge ball definitely gets attention. In fact, every year it draws increased foot traffic to Korbel's booth at the tournament. According to spokeswoman Hope Melton, returning visitors even seek the ball out: "It has become part of their expectations for the event."

Many visitors sign the inflatable golf ball to show that they've taken the "Responsibility Pledge," a promise to drink in moderation. Says Melton, "They love to sign the ball and take photos." Plus, they get to pick up fun free mementos along with tips for drinking responsibly.

Why did Korbel choose Landmark to create their gigantic golf ball? Melton cites "exceptional quality" and notes that Landmark was "very responsive – excellent to work with!"

Clearly, the partnership has paid off: Korbel's Tahoe ball has proved so popular that it's been recreated for other events across the country. Says Melton, "It's a fun and engaging way to increase brand awareness, drive foot traffic, and encourage responsible drinking."

beverage industry marketing, Featured in Landmarketing Issue 55

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What Others Say About Landmark Creations

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club