Giant Custom Inflatable Boosts Brand Awareness at Sporting Events

Custom Inflatable "Diamond Ring" Brings Glamour to Football Games

As owner of Van Atkins Jewelers, Chuck Cooper is passionate about fine jewelry. And as an alumnus of Ole Miss, he's also passionate about football. Recently he found a way to bring the two passions together.

Cooper wanted to build brand awareness for his jewelry-store chain, based in New Albany, Mississippi. So, he came up with an idea for a custom inflatable resembling a diamond ring, with a cornhole-type opening in the center.

Cooper commissioned Landmark Creations to turn his idea into reality. With his input, Landmark built an inflatable replica of a classic engagement ring – accurate in every detail, right down to the gold-color band, pronged setting, and multifaceted "diamond."

Cooper's company logo and slogan appear prominently on the inflatable, so everyone who sees it instantly gets the message: "Van Atkins Jewelers. You know she's worth it!"

Today the giant inflatable makes an impact at area football games. And Cooper plans to keep using it at upcoming sporting events.

Featured in Landmarketing Issue 63

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What Others Say About Landmark Creations

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners