“Chocolate” Inflatable Archway Gives Runners Something to Dream About

Inflatable Arch Reinforces a Clever Brand Strategy

Why do people run? Common reasons for this type of exercise include health and fitness benefits, to boost energy levels, to relieve stress and – yes – so people can eat more of the foods they love without feeling guilty.

Final Stretch, an endurance sports company that puts on road races, triathlons and marathons throughout the Midwest, came up with a very clever twist on your typical race. Make chocolate the focus.

During the Chocoholic Frolic 5k/10k in St. Paul, Minnesota, runners were blessed with hot chocolate, chocolate fountains and chocolate candies, instead of sports drinks, fruit and energy bars. What else did they find? A chocolate-flanked, inflatable archway at the finish line.

According to Curt Van Asten, Course and Logistics Manager, “We wanted to bring fun and branding to the race. We tried to create what we felt a chocolate wonderland would be like if you were running through it and what better way to finish than through a giant inflatable arch held down by 8-foot chocolate bars!?”

When your goal is to get exposure and create buzz, this pretty much does the trick. “We saw tons of our participants return back to the finish line just to get their pictures taken with the arch in the background. It was great exposure for the race as well as an unexpected course detail for most of the runners.”

Featured in Landmarketing Issue 49

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What Others Say About Landmark Creations

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center