Inflatable Mascot Creates a Big Buzz for Food Truck

Inflatable Mascot Boosts Foot Traffic for Food Truck

Inflatables used to market a food truck? Granted, it’s not typical, but perhaps Eddie Garcia of Eddie’s Churro Factory has started a new trend.

After all, inflatable characters have already proven themselves to be powerhouses when it comes to stopping people in their tracks. Add to that the simplicity of setup and takedown and the inflatable mascot/food truck pairing is really a natural.

Eddie’s 10-foot-tall character will pack neatly away in his truck without taking up too much valuable space. Then, within minutes of reaching his location, the mascot can inflate fully for use on top of his truck or out front. When it’s time to move on, he can just deflate the character (almost as quickly as inflation took place), store it away and take off!

Plans for use include visits to grand openings, street fairs, festivals, flea markets and anywhere Eddie can find people who crave the yummy goodness of homemade churros. Hey Eddie! You could stop by our office if you’re in the neighborhood. Just sayin’.

Featured in Landmarketing Issue 49

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What Others Say About Landmark Creations

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40