The Carl's Jr Happy Star Inflatable Billboard Builds Brand Awareness

The Carl's Jr. Happy Star Inflatable Billboard Makes People Hungry

Here's a little Marketing 101 for you. The purpose of creating a brand is to increase familiarity to such a point that exposure to the brand brings about instant recognition. This can happen with words… a jingle… or an inflatable billboard of a giant, smiling star. Such is the case with Carl's Jr. restaurants.

As they open new locations and need to expose customers to their brand, the folks at Carl's Jr. pull out their trusty Landmark Creations' inflatable billboard. The giant, happy star quickly gets equated to all the incredible food on the chain's menu including thick, juicy burgers; grilled sandwiches and hand-scooped shakes.

Presto-chango! Just like magic, people see the happy star and immediately have uncontrollable cravings for awesome burgers and fries. (OK, that last part may be a slight exaggeration.)

Especially with everyday products where choices are easily found (such as food), it's vital to keep your brand in front of customers. With a giant inflatable billboard, that exposure (and the resulting benefits) is all the easier to achieve.

Looking for a way to grab consumers attention from far and wide? Inflatable billboards and logos are perfect for rooftop advertising, request an estimate for a inflatable rooftop balloon today!

Featured in Landmarketing Issue 43

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What Others Say About Landmark Creations

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club