Inflatable Cash Booth Draws a Curious Crowd of Onlookers at Trade Shows

Inflatable Cash Booth Is a Winner on the Trade Show Floor

When "innovation" is in your name, you can't settle for the same old seen-everywhere trade show booths that other companies use. Hydra-Flex Fluid Innovation needed a stand-out display that would grab the attention of everyone in the building, and that's just what their inflatable cash vault did for them.

Towering above the other booths and sporting a prominently displayed company logo, this inflatable is the first thing many trade show attendees notice.

Curious glances soon bring a stream of visitors to Hydra-Flex's booth, where it's clear there's something different about this display. Lucky booth visitors got a chance to step inside the interactive inflatable to be surrounded by swirling dollar bills, and an invitation to take home as many as they can capture.

"We wanted to convey our 'money-saving' message," reports Marketing Assistant Brandon Hoffman. "What better way than a 14-foot-tall inflatable booth with money flying around in it?"

Not only does Hydra-Flex's inflatable do a great job of attracting attention, it also gets the crowd talking. You can bet that everyone who visits this trade show booth shares stories of the fun they had trying to snatch dollars out of the air … all thanks to Hydra-Flex and their innovative marketing.

Featured in Landmarketing Issue 54

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What Others Say About Landmark Creations

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods