Rocco the Inflatable Mascot Rhino Is a Multipurpose Marketing Machine

The Busy Schedule of Rinox's Inflatable Mascot, Rocco the Rhino

Who would have thought a rhino could be so loveable? Yes, this 10- x 16-foot character inflatable is in high demand by concrete product manufacturer Rinox, Inc. With his own personal agenda, Rocco the Rhino has standing annual engagements.

He makes appearances for Rinox at tour trade shows, the yearly fundraiser golf tournament and at Rinox's hockey and soccer tours.

But the popularity of this inflatable mascot doesn't stop at the door to corporate headquarters. Dealers also clamour for Rocco. From dealer open house days to seasonal sales, resellers know the inflatable rhino stops customers in their tracks.

Jillian Arsenault, Marketing Coordinator, boasts, "We attract attention with our rhino and also use it as a point of recognition. Consumers remember the giant rhino at events! We also get lots of requests for pictures from families."

One thing that stands out with Rinox is their flexible use of inflatables. We applaud them on coming up with so many ways to increase exposure for their own company and their resellers. How else could Rocco help? Press conferences, dealer grand openings and product launches, just to name a few.

Featured in Landmarketing Issue 33

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What Others Say About Landmark Creations

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction