Rocco the Inflatable Mascot Rhino Is a Multipurpose Marketing Machine

The Busy Schedule of Rinox's Inflatable Mascot, Rocco the Rhino

Who would have thought a rhino could be so loveable? Yes, this 10- x 16-foot character inflatable is in high demand by concrete product manufacturer Rinox, Inc. With his own personal agenda, Rocco the Rhino has standing annual engagements.

He makes appearances for Rinox at tour trade shows, the yearly fundraiser golf tournament and at Rinox's hockey and soccer tours.

But the popularity of this inflatable mascot doesn't stop at the door to corporate headquarters. Dealers also clamour for Rocco. From dealer open house days to seasonal sales, resellers know the inflatable rhino stops customers in their tracks.

Jillian Arsenault, Marketing Coordinator, boasts, "We attract attention with our rhino and also use it as a point of recognition. Consumers remember the giant rhino at events! We also get lots of requests for pictures from families."

One thing that stands out with Rinox is their flexible use of inflatables. We applaud them on coming up with so many ways to increase exposure for their own company and their resellers. How else could Rocco help? Press conferences, dealer grand openings and product launches, just to name a few.

Featured in Landmarketing Issue 33

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What Others Say About Landmark Creations

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School