Inflatable Mascot Mixes Finance & Fun to Foster Brand Recognition

Custom Inflatable Piggy Bank Sparks Smiles and Brand Recognition

As Vice President and Director of Marketing for Champlain National Bank, Jacqueline Hallock needed "something cool to have on a parade float."

Her solution? A custom inflatable piggy bank emblazoned with Champlain National's name and distinctive logo.

Guided by Hallock, Landmark's highly skilled team built a giant inflatable pig – 6 feet high, 4 feet wide – with big, beautiful eyes and an adorable piggy snout.

The finished product proved hugely popular with both customers and employees. Dubbed "Mr. Bankus," the inflatable mascot now travels far beyond the parade route.

"Once we got him, we realized he would be perfect for all public events," Hallock says. "We've taken him to a county fair, used him in a classroom where we teach children about saving, and...[displayed him] at events like our annual Client Appreciation Day-Ice Cream Giveaway. We also put him in front of different branches during the summer, just to give people a smile as they drive by."

Why did Hallock choose Landmark? "Landmark Creations struck me as the best option for an inflatable of the large size we needed. They won the business with their prompt responses to all my emails and being willing to create a truly custom design that was exactly what I wanted."

Featured in Landmarketing Issue 64

View More "Financial Industry Marketing Using Inflatables" Articles

Custom Inflatable Piggy Bank Promotes Savings with a Smile

Piggy Bank Inflatable Mascot Boosts Credit Union's Friendly Image

Piggy Bank Inflatable Mascot Brings Bank Considerable Attention

Instant Recognition Helps This Inflatable Gecko Mascot Draw a Crowd

What Others Say About Landmark Creations

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency