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Inflatable Mascot Mixes Finance & Fun to Foster Brand Recognition

Champlain National Piggy BankCustom Inflatable Piggy Bank Sparks Smiles and Brand Recognition

As Vice President and Director of Marketing for Champlain National Bank, Jacqueline Hallock needed "something cool to have on a parade float." 

Her solution? A custom inflatable piggy bank emblazoned with Champlain National's name and distinctive logo.

Guided by Hallock, Landmark's highly skilled team built a giant inflatable pig – 6 feet high, 4 feet wide – with big, beautiful eyes and an adorable piggy snout.

The finished product proved hugely popular with both customers and employees. Dubbed "Mr. Bankus," the inflatable mascot now travels far beyond the parade route. 

"Once we got him, we realized he would be perfect for all public events," Hallock says. "We've taken him to a county fair, used him in a classroom where we teach children about saving, and...[displayed him] at events like our annual Client Appreciation Day-Ice Cream Giveaway. We also put him in front of different branches during the summer, just to give people a smile as they drive by."

Why did Hallock choose Landmark? "Landmark Creations struck me as the best option for an inflatable of the large size we needed. They won the business with their prompt responses to all my emails and being willing to create a truly custom design that was exactly what I wanted."


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What Others Say About Landmark Creations


"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked.  We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction