Instant Recognition Helps This Inflatable Gecko Mascot Draw a Crowd

Inflatable Gecko Mascot Catches the Attention of Crowds

If you search through the history of advertising, you might find a smaller mascot than the GEICO Gecko, but we doubt you'll find another with this much personality.

His Cockney-Aussie accent and dry sense of humor have earned him a huge following, making this tiny green lizard one of today's most recognizable personalities. Fans enjoy watching him ordering takeout from a tiny New York City apartment, visiting a battleship, and even hiking the Rockies with a pair of famous cartoon characters.

It's no surprise, then, that GEICO's Event Marketing Buyer, Jason Mildenstein, chose the iconic mascot to represent them at upcoming events. In fact, this 8-foot-tall inflatable gecko has everything you'd want in a mascot: eye-catching appeal, instant recognition, and he's pretty photogenic, too. You'll often find visitors dropping by the GEICO booth just to pose for a picture with the famous lizard, giving the company a well-deserved boost in traffic everywhere he goes.

Best of all, though, despite his size, he's super portable — a critical consideration when you're tasked with attending more than 1,000 events each year. That makes this larger-than-life gecko both a crowd pleaser and a favorite among the staff.

Featured in Landmarketing Issue 57

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What Others Say About Landmark Creations

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company