Race Management Company's Inflatable Start and Finish Line Pulls Double Duty
Race Management Company's Inflatable Start and Finish Line Pulls Double Duty
Race event management companyTritofinish had a problem: too many race participants. Getting everyone through a narrow starting line arch was causing delays and frustration, so they turned to Landmark Creations for a larger inflatable start and finish line — and got more than they expected.
"We needed a large arch as a start line (and sometimes finish line) for large-scale running races," says Race Director Andy Brady, and they chose Landmark based on recommendations from other event coordinators. The vibrant green, blue, and white arch draws the attention of race participants, and provides milling crowds with a clear focal point, so it's been a great addition to Tritofinish's toolbox.
In addition, the arch is wide enough to span most roadways and park entrances. Race coordinators no longer have to worry that runners will face a bottleneck at the start of the race, or that they won't easily see where the start or finish lines are.
Surprisingly, though, the arch has had an even bigger impact than expected.
Not only does it make a spectacular starting line, but the arch serves as an eye-catching billboard as well. In fact, it's so easy to set up that the Tritofinish team takes it along to nearly every event. Participants enjoy using it as a photo backdrop, and event sponsors love the highly visible placement for banners and other branding.
Featured in Landmarketing Issue 57
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Landmarketing Issue 57 - Summer 2016 -
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What Others Say About Landmark Creations
"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."
- Jerry Kavsh, Renton Western Wear
"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."
- Curtis Gadula, Brock University
“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”
- B. Gerety, Veryfine Products, Inc.
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."
- Dennis Bateman, Carnegie Science Center
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."
- Sean Conway, Arch and Loop




