Inflatable, Imaginative Museum Exhibit from a Creative Inflatable Manufacturer
The Guggenheim Goes Inflatable with an Imaginative Museum Exhibit
As the Guggenheim art museum displays the works of the Gutai: Splendid Playground, it seems only fitting that they would move beyond the conventional when presenting the various works of art.
The founder of Japan’s most influential avant-garde collective of the postwar era, Jirō Yoshihara, led his troupe with the mantra, "Do what no one has done before."
In this spirit, the Guggenheim commissioned Landmark Creations as the inflatable manufacturer to "construct" a special enclosure. Jaime Roark, Associate Director, Exhibition Design and Production, explains, "We needed a way to [create] an environment that provided light and sound protection for an object without building a typical drywall enclosure."
Because Landmark was responsive, reliable and supportive of a collaborative and creative process, the Guggenheim was able to accomplish its goal affordably and on time. "[We wanted to] ease construction time and budget compared to building in drywall."
We think this modern-looking, imaginative museum exhibit - that is truly unlike any other - would do the artists of the Gutai proud.
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Landmarketing Issue 45 - Spring 2013
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What Others Say About Landmark Creations
"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."
- Mike Hennessy, Carnegie Science Center
"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."
- J. Doyle, Scenery First
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
"People love the inflatable! It's been a great photo op for History Center guests."
- Laura Geffre-Rick, Minnesota Historical Society
"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"
- Art Boulet, Muddy Monk
“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”
- B. Campbell, Enterprise Beverage Group, LLC