Custom Inflatable Mascot Generates PR for Pet Services Firm

Custom Inflatable Mascot Draws Customers to Pet Services Campus

When Wagly Pet Campus came to Tustin, California, they faced a daunting challenge. As a comprehensive veterinary company, they offered a wide array of services (including vet care, daycare, grooming, and more) all at one convenient location.

This was just what local pet parents wanted, but how could Wagly get the word out to these potential customers?

The answer: a custom inflatable mascot named Winston. Designed and built by Landmark Creations, the 8-foot-tall Golden Retriever boasts melting brown eyes, big floppy ears, and a huge, endearing smile. On the base beneath his paws, icons and captions convey the full range of Wagly's services.

According to Susan Waters, Wagly Campus Director, Winston's the perfect PR ambassador. After stealing the show at Wagly's gala grand opening, he's been drawing crowds at other events. Says Waters, "People love to take pictures with the inflatable [mascot] and tag our business in their social media posts."

The company plans to feature their cute inflatable pooch at corporate events, fairs and festivals, and other local venues.

Considering a custom inflatable to help promote your business? Let's discuss your needs and take it from there.

Featured in Landmarketing Issue 59

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What Others Say About Landmark Creations

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.