Inflatable Characters Help Promote YouTube Channel & Set World Record

Inflatable Characters (Bob & Angus) Help Set New Guinness World Record

If you've ever been to YouTube to watch the Mayfair Games channel, you know exactly who Bob and Angus are. These two feisty sheep are constantly at each other in an Odd Couple sort of way.

Mayfair Games wanted to bring the magic of YouTube to the events they attended, so the inflatable characters - Bob and Angus - were born.

"We have [the inflatable mascots] scheduled to attend Chi Tag in Chicago in November, and they are guests of honor at a distributor open house in Fort Wayne. You’ll be able to see them in the Grand Wayne Center. The characters upon which these two inflatables are based are from a weekly YouTube puppet show, which is always funny, sometimes odd, but never really serious," explains Bob Carty, Vice President of Sales and Marketing.

Bob and Angus drew attention from both the press and onlookers at their first public appearance, which included more than 1,000 photos. At that same event, Mayfair Games set a new Guinness World Record for "Most people playing Settlers of Catan simultaneously."

Lots of fun, tons of attention and excellent branding. That's the way we roll.

Featured in Landmarketing Issue 47

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What Others Say About Landmark Creations

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk