Inflatable Balloon Guy Stars In Television Commercial

Multimedia firm, Lunchbox Communications, developed the idea of using an advertising balloon in television commercials for CharcoCaps all-natural, anti-gas capsules.

Balloon Guy finds himself in several precarious positions during these 15-second spots including trapped in a crowded elevator and sleeping next to his significant other. At six feet tall, this life-size, custom-designed advertising balloon finally gets relief with the help of CharcoCaps.

Once again, inflatables came through in gaining attention and evoking response. According to Lunchbox officials, "The spot is airing in select media markets across the country with huge success. In just four weeks, the ad has inflated CharcoCaps sales by 50% in Wal-Mart stores."

Just goes to show you what a little creativity and a lot of detailed design work can do for your bottom line!

beverage industry marketing, Featured in Landmarketing Issue 21

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What Others Say About Landmark Creations

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company