University of Minnesota Unveils Their Updated Inflatable Mascot

University of Minnesota Commissions Inflatable Mascot 2.0

The team at Landmark Creations consists of several U of MN alumni, so we hold a special place in our hearts when it comes to one particular gopher. In 2002 we had the honor of developing the first Goldy the Gopher inflatable mascot. Eleven years later, version 2.0 has been released with pride.

After all these years, Goldy is still a master at drawing attention to sporting events, pumping up spirit at 'Sota Socials around the country and promoting the university.

Between version 1.0 and 2.0, the cold-air inflatable has undergone a bit of cosmetic surgery. And, since his left arm was most certainly tired by now, we alternated and raised his right arm in school spirit.

You can see the original version here. It’s fun to compare this and the most recent mascot you see below. Goooo Gophers!

Featured in Landmarketing Issue 48

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What Others Say About Landmark Creations

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills