To help bring The Oz Experience to life outside The Sphere in Las Vegas, MSG Entertainment partnered with Landmark Creations to produce a towering pair of inflatable legs wearing ruby slippers. Standing 26 feet tall, this custom inflatable sculpture created a whimsical, oversized photo op for fans and media alike. Designed for medium-term outdoor use, the display helped boost engagement, support a themed environment, and generate social buzz during the activation.
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"
- Scott Adams, Liquid Box Inc.
The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.