YUM engages fishing celebrities and crowds at trade shows with their unique bass & YUM lure costumes. They’ve also leveraged these highly visual mascots by casting them in a series of hilarious online videos to spread their brand message on social media channels. Fish on!
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."
“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”