The Ultimate Block Party Inflatable Archway Helped Create a New Future through Play

Inflatable Archway Guides Attendees of the Ultimate Block Party to All the Fun

What do search engine giant, Google, and toy-maker, Hasbro, have in common? They both encourage their employees to play… on the clock.

They've learned from experience that one of the best ways to generate a creative and innovative atmosphere is to allow employees to pursue the activities that lead toward this type of thinking. A.k.a. play.

The Ultimate Block Party understands this concept as well. That's why they've promoted a groundbreaking concept. According to an organization-issued press release, during the "first 'play date' in this national education movement, the Ultimate Block Party transformed the Bandshell area of New York City’s Central Park into the world’s most innovative playground on October 3, 2010, demonstrating the power of fun and games for learning and helping to reinforce that how we play as children helps form who we become as adults."

The balloon arch Landmark Creations was commissioned to build was used to bring attention to the event. It also served as a traffic cop of sorts. With over 50,000 people in attendance, it was important to have a sense of order. The inflatable archway anchored the space within Central Park while also contributing to overall organization by making an entrance/exit for visitors to use. We're proud to be part of such a unique undertaking!

Featured in Landmarketing Issue 36

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What Others Say About Landmark Creations

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club