National Atmospheric Deposition Program Uses Custom Inflatable for Cause Marketing

National Atmospheric Deposition Program Celebrates 38 Years With Custom Inflatable

Almost four decades ago, the U.S. government decided to measure atmospheric deposition and study its effects on the environment.

This project came to be known as the National Atmospheric Deposition Program (NADP). The primary focus is monitoring the changing chemical climate in America (for example, acid rain).

Since then, this work has gone global with the International Conference on Acid Deposition. In 2015, for the first time in 38 years, the conference returns to the United States.

While this is serious work, Lisa Volk, Business and Financial Coordinator for the conference, said, "We wanted to make a statement at our conference — something fun for the attendees at a scientific conference." The custom inflatable raindrop was just the thing to draw attention to this type of cause marketing and boost attention via social sharing. "Attendees had fun — people took their pictures with it."

I'm sure they did. At 20 feet high, it's hard to miss this giant display. Which is, after all, the point, right?

Featured in Landmarketing Issue 56

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What Others Say About Landmark Creations

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's