How to Turn a Buffalo Inflatable Mascot into a Landmark

ATV Resort Uses Inflatable Mascot as a True Landmark

How many times, in the course of your weekly conversations, does the sentence "Just turn right at the giant buffalo" come into play? That's what we thought.

When you own and operate an ATV resort and family farm with trails, people are more prone to that sort of thing.

Just ask Chris Morrill, General Manager of Buffalo Trail Cabins, Cottages & Campground. He knows that location awareness in the hills of West Virginia — and media coverage — are the keys to their success.

"We purchased an old gas station and turned it into a welcome center for ATV enthusiasts and travelers," Chris said. "The center is just 500 feet from Buffalo Trail and at an intersection where a large majority of ATV vacationers would drive right by instead of turning toward Buffalo Trail. We put Bobby Joe (our inflatable mascot) on the roof and media coverage blew up! People now say, 'Turn right at the big buffalo.'"

Buffalo can be ornery critters, so Chris was in the market for one that was even-tempered, easy to set up, and fond of the outdoors. Bobby Joe Buffalo, Jr. was just what they needed. "Landmark had this massive inflatable mascot for a great price and we thought it would do the trick. It sure did! Fast delivery, easy setup, and within minutes we were slowing down traffic!".

Featured in Landmarketing Issue 56

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What Others Say About Landmark Creations

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.