Running of the Bays Uses Mobile Finish Line for Multiple Purposes

Road Race Promoters Employ Mobile Finish Line for Multiple Uses

After using balloons and vinyl banners draped across the street, the folks involved with the Running of the Bays decided they wanted to "look like a professional road race." That's when they contacted Landmark Creations.

On their wish list was a tool that would promote their brand, increase media visibility, be customizable for sponsors, and be simple to move from event to event. The perfect solution was an inflatable archway.

The bright blue color stands out (helpful for both marketing and logistics) and is an excellent backdrop for small custom banners that display paid sponsor logos, the event's band or practically any other message. Because this is an inflatable mobile finish line, it deflates quickly, packs up in a snap and is easily transported to other events.

From sporting events to fairs and festivals, Director Mark Wegschied says his favorite benefit of the starting / finish line is "Great press coverage!!"

Truer words have never been spoken.

Featured in Landmarketing Issue 56

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What Others Say About Landmark Creations

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company