GI Medicine Associates Educates with a Custom Inflatable Colon L

Let's face it: Nobody wants to talk about colon cancer.

But educating the public is vital in order to keep this disease at bay. How do you increase awareness without scaring people away? In this case, you use a custom inflatable colon.

GI Medicine Associates asked Landmark Creations to develop an inflatable colon complete with lesions and polyps for use at the many community programs and events they participate in. They also intend to use their inflatable at one of their offices each March during Colon Cancer Awareness Month.

Is it working? Krista Reinert with GI Medicine Associates told us, "We certainly gain a lot of attention at events. Children want to see what the 'big pink tunnel' is, and the adults pick up information regarding the importance of colon cancer screening and other materials."

They could have simply rented an inflatable colon. (Yes, you can really do that!) Krista explains the reason they decided to buy a custom inflatable instead. "I chose Landmark Creations to design our colon for us after an extensive Internet search. Our Medical Director wanted to rent an inflatable colon from Colon Cancer Alliance, but after we discovered the price and the set up involved, we decided it was much more cost effective to design and create our own." Smart thinking!

Featured in Landmarketing Issue 30

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What Others Say About Landmark Creations

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant