Giant Inflatable Replica Helps Vans UK Promote Its Revolutionary New Series

What Does a Giant Inflatable Replica Have in Common with a Snowboard Contest?

Answer: They both focus on creativity and style. According to Cooler.com, "Vans … is launching a brand new and somewhat revolutionary new contest this year: the Hi-Standard Series that is all about expressing your individual style and creativity instead of the old spin to win."

With limited entries, contestants had to vie for spots based on talent, not the number of revolutions they could pull off.

See the similarities? A custom inflatable product replica also depends on creativity and style to accomplish its goals. Together, the two made a powerful statement that "shock and awe" is only a flash in the pan while branding through a visually impactful presence gets long-term results.

"It's the first Vans big-air snowboard comp that has been solely judged on style shifting the focus back to the real essence of the sport. We wanted to brand our event simply but with maximum effect," explains Janine Hearn, Marketing Manager of Vans UK.

Thanks to a referral from another client, Vans Canada, we were able to help Vans UK gain some excellent press coverage. In addition, they had the necessary tools to create a strong branding presence on the mountain.

Congrats on keeping things authentic and laying down some solid first tracks!

Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises