The Dalton Agency Wraps Up Event Marketing with an Inflatable Product Replica

Inflatable Product Replica Pumps Up the Dalton Agency's Food Marketing Strategy

What's 20 feet tall, weighs 80 pounds and makes your mouth water? An inflatable product replica of McDonald's new McWrap. In a sea of vans, tents and people, the Dalton Agency needed a clever way to capture attention from far and wide for its client (McDonald's) at events.

The agency decided on an inflatable product replica of McDonald's new McWrap because the shape, size and color gave the restaurant a competitive edge in a crowd.

Plus, thanks to the exceptional likeness, every lettuce leaf, shred of cheese and slice of chicken in this wrap made attendees' mouths water. That helped create lines at the prize wheel, where folks had a chance of winning free McWrap gift cards and more.

The Dalton Agency knew the advantages to their client would go far beyond the appearance of the product replica. Logistically, the inflatable was an easy-to-manage part of their food marketing plan. Inflation and deflation happen in a matter of minutes, and the balloon can simply be loaded into a van or truck, or shipped from location to location.

The inflatable has already been put through the paces, making appearances at corporate events, press conferences, event marketing tours, fairs & festivals, grand openings, parades, product launches, point-of-purchase displays and sporting events, just to name a few.

Looks like the Dalton Agency has event marketing all wrapped up for McDonald's. (Pun intended.)

Featured in Landmarketing Issue 46

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What Others Say About Landmark Creations

"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.