Inflatable Mascot Wakes the Dead

Let Your Inner Zombie Out with an Inflatable Mascot

Saying that the Zombie Pub Crawl is the time of your life is a bit of an oxymoron. Zombies, after all, are dead. Nonetheless, for one night a year residents and visitors from far and wide are invited to let their inner zombies run free in the streets of Minneapolis for an evening of semi-civilized mayhem.

Yes, it's all in the name of fun… and setting world records. Currently, this all-out zombie raid retains the title of Largest Gathering of Zombies in the Guinness World Records.

At the center of it all is Phil: a 50-foot tall inflatable mascot that is the namesake of the city liquor inspector who had a role in getting the Pub Crawl approved by officials. (There's a unique legacy for ya!)

As an inflatable manufacturer with high quality standards, we pulled out all the stops to incorporate every detail that makes for a good zombie. (Surprised that we knew about such things?) Distant eyes… a face covered in blood and gore… and guts hanging out for all to see top the list of instant zombie identifiers. Top that off with a wardrobe consisting of an official Zombie Pub Crawl T-shirt and a cold one for each hand, and Phil became the poster child (literally) for zombies everywhere.

And the public response? You can well imagine that people took notice, including Minneapolis Mayor R.T. Rybak who tweeted a picture of Phil to all of his followers. Now that's publicity you couldn't buy for all the money in the world!

Featured in Landmarketing Issue 44

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What Others Say About Landmark Creations

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.