SONIC's Inflatable Product Replica Combo Is a Big Hit at Parades

SONIC Combo Inflatable Product Replica Has Parade Goers Licking Their Lips

As the old song goes, "I love a parade!" Who doesn't? They are lots of fun for onlookers and for participants. Just ask SONIC Drive-In who regularly uses an inflatable product replica of their SuperSONIC Combo to entertain crowds.

Whitney Hayes, Director of Marketing for Watford Group SONIC Drive-Ins, explains: "We call it the 'parade inflatable,' but it's actually a SuperSONIC Cheeseburger, tater tots and a Coke float on the classic SONIC red tray. We have used this inflatable (and the other identical one) in multiple parades in Texas, Louisiana and Georgia. Perhaps the most notable has been the Savannah St. Patrick's Day Parade, which attracts from 400,000–750,000 people every year."

But how much impact can an inflatable product replica passing by on a parade float actually have? More than you might imagine. "We hope to catch the attention of parade attendees, obtain some media coverage, attract more business and win a prize, where applicable. We usually have a pop in sales when we use the inflatable in parades. We get a lot of attention from the crowd, and people really seem to love it. We always hear someone screaming, 'I want that burger!' We usually get at least one picture in the paper or online when we use the inflatable; once we even got the front page of the paper."

Impressive! Truly impressive.

Featured in Landmarketing Issue 33

View More "Restaurant Marketing Inflatables" Articles

Custom Inflatable Biscuits Deliver a Delicious Message

Inflatable Mascot Creates a Big Buzz for Food Truck

The Carl's Jr Happy Star Inflatable Billboard Builds Brand Awareness

Inflatable Logo Draws Attention and Customers to Food Truck

What Others Say About Landmark Creations

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

- Sean Conway, Arch and Loop